Building your business can take on many faces. Over the last 17 years I’ve learned that bringing out one new product for a period of time and giving it its own website is the best bet for success of that one product. However, most of us can’t have a website for each product. The next best thing is to have a clean, uncluttered site that clearly defines the products listed.
People need simplicity. When we give too many choices, it often creates the opposite effect that a company is trying to have (as in the blog graphic in this post). When you only offer one or two product(s) and give clear reasons why people need the product(s), it’s easier for them to make a choice to purchase.
It’s so simple that many of us overlook it, including me. When I send a sale email with only one or two items, my sales for that one or two items are much greater than when I give a list of items.
I offered a list of sale items in one newsletter but made it simple to look at, thinking that would help. It bombed. In the future I plan on only offering one or two feature products at a time. What does your marketing look like? Is there too much for a customer to choose from?
Find one product per month or per week to market to your customers. Then prepare add-ons products, IF and WHEN that customer purchases. Send another email in a week or two about a complimentary product to the one they purchased before.
So you see, I had to learn the hard way. But you don’t have to. You can learn to build your business one product at a time and start off right!
If you have any questions, post them in the comments below.
©2006, 2015 Susie Glennan
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